SUVs or Supercars?

In the auto industry today there is a growing market for very luxurious and high performance SUVs. Many know of the Range Rover, Porsche Cayenne, and now Bentley's new SUV the Bentayga. Now there is a new player in the game that is adding an extreme level of performance to the market. Lamborghini, known for its stunning 2 seater super cars is now developing an SUV called the Urus. This is a $200,000 SUV that can just about reach 200 mph on the road, and also promise exceptional off-roading performance. Some hate this new model because it is said to be taking away from Lamborghini's reputation for being an exclusive super car company, while others see it as a ground breaking new innovation. I find it fascinating that Lamborghini is entering this market and I think other similar companies will soon join. Read more in the attached article.

https://www.theverge.com/2017/12/4/16734854/lamborghini-urus-suv-650-horsepower